Practical guides to business funding, prepared by Greystone Advisory using Swoop product information.

SaaS finance for subscription businesses

Subscription software businesses often spend on development and customer acquisition before recovering that cost through monthly fees. SaaS finance is a specialist route assessed against recurring revenue and retention. How it works Funding may be structured as a loan or a revenue-based advance. Providers look at recurring revenue, customer concentration, churn, contract length and the…