Equity finance raises money by issuing or selling shares to investors. It can support growth without ordinary loan repayments, but it changes ownership and may change how decisions are made.
How it works
Investors assess the business, growth plans, management and potential return. The agreed valuation affects how much ownership is exchanged for the investment. Different share classes and shareholder agreements can give investors rights beyond their percentage holding.
What to consider
- Consider voting rights, board involvement, dividend expectations and the investor’s eventual exit.
- Understand dilution if further investment is needed.
- Allow time and professional costs for due diligence and legal documentation.
- For a family business, discuss whether outside ownership fits long-term independence and succession plans.
What to prepare
A clear growth plan, financial forecasts, current shareholder details, evidence of demand and an explanation of how investment will create value. Be ready to explain risks as well as opportunities.
Angel investment, venture capital and private equity serve different stages and ambitions. This is general information for businesses considering fundraising, not an invitation to invest or advice on buying shares.
Read the current official guidance. Scheme rules and availability can change.
How Greystone can help
We can help you understand the figures and consider the effect on your business and the family behind it. Where detailed forecasts, calculations or application support are needed, we will agree the scope and any fee with you first.
Explore your next step
Start an enquiry with Swoop, or contact Greystone for a free initial conversation.
The portal opens on Swoop’s website. Swoop can confirm available products and the appropriate specialist route. An enquiry is not a funding offer.
Browse all funding and financial health guides
Prepared by Greystone Advisory using Swoop product information; reviewed October 2026. General information, not a personal recommendation. Greystone is not a lender. Funding is subject to eligibility, assessment and terms. We may receive commission from Swoop following completed funding. Specialist legal, tax or regulated advice may be needed for your circumstances.
